Fit Kit – Product Development & Marketing Campaign

brief: To participate in the Young Enterprise scheme and develop a fully functioning business that will address needs of its target market. To create a brand that the target demographic can associate itself with.

Fit Kit Cosmetics Co. – Health and beauty company providing a cosmetic essentials kit for a girls’ night out. The kit consists of: mascara, eyeliner, powder compact, lip gloss, blister plasters, a condom and chewing gum.

fit-kit-logobusiness-cards

Social media campaign to generate interest among target demographicsocial-mediatrade-fairbreast-cancer-care

Beauty Tips campaign to engage with current and potential consumers of the product.12



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